STEALTH INFLATION
The price stayed the same. The box got smaller.
Shrinkflation is the inflation your brain doesn't see. The cereal box still costs $4.29 — but it holds 14% less than it did three years ago. Multiplied across a grocery cart, this is how households feel poorer even when CPI says they shouldn't.
We tracked package size, net weight, or unit count over time. Sticker price held flat (or close to it). Buying power collapsed quietly.
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Stealth inflation is why your monthly grocery bill keeps creeping up faster than your raise.
Aspire Rate describes the modeled cost growth of your goals, at these assumptions. Calculate goal coverage and deadline shortfall to see what your resources fund when those goals are due.